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What Should Your Customer Experience Look Like & How Do You Get There?
Share Recently, I’ve been sharing about customer expectations and while understanding those expectations is important, you also have to have a plan for how to meet those expectations. I am referring to the customer experience, of course. The customer experience includes every touchpoint a customer has as they interact with a brand. Customer experience has […]
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Are You Prepared to Meet Customer Expectations in 2020?
Share In November 2018, I examined a few ways customer expectations have changed due to technology and what organizations, especially IT, need to know to stay competitive. Today, we reflect on how those expectations have changed in a short amount of time. Customers, technology, new expectations. Let’s start off talking about a company that failed […]