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ITSM

Start with Reporting first *then* Measurement

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What are some common reasons why IT organizations measure and report metrics? Unfortunately, in my experience, the answers are not always the greatest.

  • “We produce this report / measure this indicator because we always have.”
  • “We measure this indicator because everyone else we know does.”
  • “We produce this measure because our tools enable us to.”
  • “We read/heard about this measure in a magazine/training class, and it sounded like something we should be doing.”
  • “My boss expects to see this report.”

Like I said, not the best reasons that I’ve ever heard.

The purpose of measurement and reporting is to enable fact-based decision making. But if no one is making any kind of decisions from your reports, then you’re not capturing and providing the right measures to the right people in your reports. Perhaps you should apply outcome-based thinking and start with reporting first, then measurement!

Are your measures and reports telling the (right) story?

The fact is that regardless of the quality of your measures and reports, a story is being told. But is it the story that needs to be told?

But what you measure, what you report, and the story that is told within those reports is the difference between enabling valuable insights and actions and just noise and confusion. Here are some common measuring and reporting mistakes:

  • Mistaking outputs for outcomes. Many reports contain measures that confuse activity (outputs) with accomplishments (outcomes). In other words, just because you closed the incident record, or answered the telephone within 60 seconds, doesn’t mean that you’ve accomplished any kind of result.
  • Only focused on the Service Desk. Measures that are meaningful and relevant to the service desk have little to no meaning outside of the service desk. No one outside of the service desk really cares about measures like ASA or utilization.
  • Missing business-oriented measures. In today’s digital enterprise, technology is integrated with business processes – so integrated that businesses cannot function without technology. But IT-produced technology-based measures and reports typically do not reflect the business of the business.
  • The infamous “watermelon SLA” report. The measures that IT reports do not reflect the experience of the consumer. IT hits its (self-defined) targets, pats itself on its back, but then wonders why customers aren’t happy. Well…
  • “Customer satisfaction” isn’t about the customer – part 1. First, many IT organizations conflate the terms “customer” and “user.” Remember, a customer defines the requirements for a service and signs a service level agreement (SLA). Users do not sign SLAs. Yet IT organizations send out satisfaction surveys to users and call that “customer satisfaction.”
  • “Customer satisfaction” isn’t about the customer – part 2. Secondly, the surveys that are being sent out to users are often not returned. And if they are returned, it is typically from people who are not happy with the interaction that they just had with IT. Yes, occasionally you get a response from a happy user. Yes, it’s good to know that users have had a poor experience. But regardless of the response, IT continues to send out the same surveys, containing the same questions, reporting the same measures, and nothing changes– good or bad – about user interactions with IT.

Not having consistent, relevant, and meaningful performance measures and reports damages the reputation and value of IT. What’s worse, measurement and reporting are activities often done as an afterthought.

Start with reports first

Starting with a “reports first” mindset will dramatically improve the usability and impact of your reports. How can you apply outcome-based thinking to measurement and reporting? In other words, how to start with reporting first?

Identify the audiences for your reports. Yes, audiences – plural. At a minimum, your audiences will be consumers, IT management, senior executives, and the service desk team. Keep in mind that each audience will have unique reporting requirements. For example, reports that you may provide to senior executives will be different than reports that you may provide to consumers; reports that you may provide to service desk staff will be different than reports that you may provide to other IT colleagues.

What does each audience want to know? Why do they need to know this information? What will they do with the information? What decisions do they need to make? Do they have performance objectives or targets that rely on this information? How frequently do they need the information?

What do you want your audiences to know? Why do you need them to know this information? What would you like them to do with the information? What decisions do you want them to make?

By identifying what your audiences want to know, as well as what you need to tell them, you’ll identify the specific measures that you will need to capture, monitor, and report…but there’s still more to do.

  • Does the data to develop these reports exist?
  • Can the data for each measure be captured?
  • Is the data coming from a source that can be controlled?

If the answer to the above questions is “yes,” you’re on your way to providing the measures and reports your audiences need – and value. But if the answer is “no,” never fear. This just means that you and your audiences will have to do some more work and negotiate what can be done that will meet your audience’s needs.

Make your reports measure up!

Do your reports measure up (pardon the pun!)? Here are my suggested steps for getting your approach to measurement and reporting up to speed.

  • Audit your current reports. Do you know the audience for each of your reports? Are you “missing” an audience for reporting? Do you know what decisions are made from what is reported?
  • Develop decision maps for each published measure. What decisions are enabled by a published measure? Who makes or should be making decisions based on the measure? What may potentially no longer need to be reported?
  • Compare published measures with the organization’s Mission, Vision, Goals, and Objectives (MVGO). Are your measures strictly technology or process measures? What measures are needed to relate the activities of your team or department to MVGO?
  • Review your reports with your audiences and gather feedback. Yes, meet with the receiver of each report and walk through your current reports with them. Ask questions about their job function, business contributions, and goals for their team. Ask them to tell you what measures they need to act upon or make decisions. This does a few things for you. One, it helps you understand how reports are being used. Two, it provides you with insight into another area of the organization. Three, it builds and enhances your reputation as a business-focused (not just technology-focused) colleague.

Effective measuring and reporting don’t happen by chance. Starting with reporting first will result in better measures, better decisions, and better value.

Do your reports measure up?  Do you need reporting that drives good decision-making and tells the right story?  Contact Tedder Consulting today for an no-obligation chat about how to tune-up your reporting and measuring!

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ITSM

What’s The ROI of Service Management?

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IT service management has typically been seen as yet another cost inside of what is perceived to be a cost center known as “IT”. Why? Because many IT organizations still view service management as operating overhead…and nothing else. The potential business value of good ITSM is ignored.

Many IT organizations could start becoming a strategic organizational partner if they understood the ROI of their work. ROI, or Return on Investment, is an important financial metric that most value centers use to measure success. Unfortunately,  90% of all technical support organizations fail to measure ROI. 

But, a simple shift in thinking about service management and ROI will create major opportunities for IT.

Why is ROI important to IT?

Why should IT leaders care about ROI? Simply put, ROI is the language of the business. Everyone in the C-Suite understands ROI and how important it is in making business decisions. When IT leaders start discussing ROI with peers, they are taking the “techno-speak” out of the discussion.  As a result, ROI makes IT more relatable and understandable to the rest of the business.

Relating IT in terms of ROI within the organization can lead to bigger budgets, better staffing, and improved service relationships. Data shows that top performing IT support organizations produce a ROI of 500% or greater on an annual basis!

Understanding the ROI of Service Management

Measuring the ROI of service management starts with quantifying work. But not in the ways that many typically think, like counting closed tickets or tracking time to resolution. Rather, quantify service management in terms that truly demonstrate business value—measures like savings (or “costs avoided” as an early CFO of mine schooled me about) through better processes, improved productivity, or investments in innovation.  These are the kinds of topics business colleagues care about – not IT operational measures. 

Here are three examples where you can illustrate a business-relevant ROI of good service management. 

ROI Area #1 — Time is Money

According to estimates, the global impact of unplanned downtime is 14.3 billion and employees lose an entire day of productivity due to unplanned downtime. 

Many ITSM leaders measure IT productivity in terms of number of incidents resolved and time to incident resolution. This is a flawed approach.  An incident is not a “value-add”. While there is (limited) value in resolving an incident, the real business value is not having incidents at all. 

So how might good service management practices produce an ROI?  Let’s take an example. Company XYZ implemented service management improvements during quarter two. These changes included improving change enablement practices and developing and publishing self-help knowledge articles regarding the most-frequently encountered issues. 

Q1 Q2 Q3 Q4
12,792 12,374 10,556 9,843

Because of these changes, XYZ saw over 4,700 fewer tickets in Q3 & Q4 than they had in Q1 & Q2. 

Now let’s apply money to the scenario.  Let’s say every ticket costs the company $10 in productivity loss (of course, it’s much more than this!).  By implementing these improvements, IT helped the organization avoid nearly $50,000 of lost productivity. That’s where the real value and the ROI of service management begins to show itself. 

ROI Area #2 — Avoid unnecessary cost with self service 

Another ROI-enhancing area for service management is the concept of “shift left.” Shift left means moving support and enablement activities closer to those doing the actual work.  For example, moving incident resolution or request fulfillment from a desktop support team to the service desk or from the service desk to Level 0 (self-help), can help an organization avoid unnecessary escalation-related costs. Unnecessary escalations result in support costs that are not directly reflected in performance measures.  Because these escalations appear to be just ‘business as usual’, the cost associated with those escalations go unnoticed. 

How many tickets are unnecessarily escalated that could have been solved by Level 1 or by self-help? According to TechBeacon, a typical service desk ticket can cost around $22. But escalating a ticket can cost an additional $69, making the total cost of the ticket $91. If you are handling tens of thousands of tickets, these costs add up quickly.

But when self service offerings are provided for those repeatable and predictable support and enablement activities, your organization avoids the costs associated with ticket escalation.   

ROI Area #3 — Spend on innovation, not support

This last area is perhaps the most important but often the most forgotten. It’s where poor IT service management practices drain resources from innovation.

To understand how good service management facilitates innovation, let’s start by understanding the basis of IT budgets. Generally speaking, IT budgets have three categories of costs:

  • Fixed costs, like salaries, support contracts, and other operating expenses. These costs typically do not change dramatically year over year. 
  • Innovation, in the form of new projects and improvement initiatives.  These costs represent outcomes that the organization would like to realize through investments in technology. 
  • Maintenance and support, which includes application and software updates, responding to incidents and requests, security monitoring and patching, and other day-to-day activities needed to maintain reliability and availability. 

Again, let’s use some easy numbers for illustration. If an IT budget is $1000, then typically fixed costs make up $500.  Innovation is budgeted at $300, and maintenance and support is budgeted at $200. The organization is optimistic about realizing new value through innovation.  Support costs are acknowledged and seem reasonable. 

Until the impact of poor IT service management practices become evident. Poor IT service management practices result in poor change implementations.  Lots of fire-fighting.  Too many meetings to discuss and decide what should be simple requests.  Automation that just doesn’t work well. Confusion regarding how technology enables current organizational outcomes.  Duplicative products and services. 

And suddenly, the IT organization is spending more time in maintenance and support, and less time innovating. And what part of the IT budget absorbs that additional cost?  The budget allocated for Innovation. Innovation is sacrificed to cover the (unnecessarily excessive) cost of simply keeping the lights on.

Good service management preserves that innovation budget, by doing the right things well when it comes to maintenance and support. 

What is the simple shift in thinking that enables service management ROI? 

How is it possible to realize ROI with service management, rather than looking at it as cost? 

The answer is simple.

It starts with a shift in thinking.  Rather than viewing service management as a means of control, begin viewing service management as a business enabler.  

While the IT operational aspects of service management are important, it is not why organizations need to practice good service management.  

Good service management enables organizations to achieve business outcomes.  Good service management enables organizations to realize value from its investments in and use of technology.  And one of the key ways to enable this shift in thinking is to talk about service management in terms of ROI.  

Tedder’s Takeaway – Why It Matters

Shifting how the organization views service management is a critical enabler for discussing the ROI of service management.  Moving the conversation from cost to results, then attaching ROI to those results.  Having the ability to discuss ROI with organizational peers not only makes IT more relatable, it also repositions IT as a strategic enabler, with a tangible way to understand the impact of good service management. 

Is it time to shift your thinking about service management?  Are you reporting operational measures instead of business outcomes?  What would be possible for your organization if you could illustrate the ROI of service management? Let Tedder Consulting help!  For more information, contact Tedder Consulting today.

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ITSM, Service Catalog

The Consequences of Undefined Services

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Delivering IT services is at the core of any modern IT organization. IT provides services to deliver or enable business outcomes and value. It seems straightforward.  So then, why do so many IT organizations struggle with undefined services?

As it turns out, what an IT service is actually is often misunderstood by IT professionals – and as a result, services do not get correctly defined.  Instead, many IT organizations identify things like laptop computers, password resets, and installing software as “services”.  And while these service actions (which is actually what these things are) are important for the end-user, none of those things indicate a business outcome.  The consequence of not formally defining services in terms that business colleagues can recognize as business outcomes and capabilities could be causing cracks in their organizations.  

Let’s break down what an IT service is – and isn’t – and examine just how impactful well-defined services can be for an organization.

What are IT Services?

As defined by ITIL4, a service is “a means of enabling value co-creation by facilitating outcomes that customers want to achieve, without the customer having to manage specific costs and risks.”

Add the phrase “through the use of IT” to the end of the above sentence, and you have the definition of an IT service. 

Specific IT services will differ from organization to organization depending on their industry and their business needs and requirements.  But any service definition always has its basis in creating value and delivering or enabling business outcomes.

Think about it.  A laptop computer – by itself – provides little value.  But when a laptop computer is used to securely access a corporate network, enabling use of a system that controls the manufacturing of widgets, which in turn, are sold to end-customers….now we have a different perspective.  It’s not about the laptop computer – it’s about having the capability to manufacture widgets. 

In other words, the laptop by itself does not deliver a business outcome.  But combined with all of the other things mentioned about (and more!), a business outcome (widgets to be sold to customers) is enabled.  And achieving that business outcome provides value. 

Why do IT services matter?

If we look back at our earlier definition of value, the important part of it is “delivering value to customers by facilitating outcomes customers want to achieve.”

Harvard Business School marketing professor Theodore Levitt famously said, “People don’t want to buy a quarter-inch drill. They want a quarter-inch hole!”

The value is achieving the quarter-inch hole, not in the drill. 

To put it in IT terms, it isn’t about the network or the cloud or AI or the laptop or having a password reset.  It’s about the result. And if that result is considered valuable.

IT services deliver value to customers and enable customers to achieve business outcomes. It’s a vital capability, especially today when customer expectations are so high. 

But it’s more than that.

Having well-defined IT services demonstrates to the rest of the organization how well IT understands the business of the business. 

Well-defined IT services speak the language of the business.  Colleagues that work outside of IT can quickly recognize and understand the expected business value and business outcomes from the use of that service.

And well-defined IT services illustrate how IT contributes to the organization’s success.  

This all means that  IT must have a strong understanding of what outcomes the business needs to realize or enable, and how the people, processes, and technology delivered by IT contributes to those outcomes. Many IT pros struggle with this. It’s not enough for IT professionals to primarily focus on systems and technology anymore. They have to understand how what they do – and how they interact with others within (and outside of ) IT – contribute to the success of the organization.

It’s not about the drill.  It is about all of the things that work and are delivered together that results in the quarter-inch hole. 

But unfortunately, many IT organizations only talk about the drill. 

Why Do Organizations Resist Defining Services? 

Why do so many organizations struggle with defining their IT services? 

The first reason is that IT sometimes struggles to understand the customer’s perspective. Simply put, many IT professionals don’t understand the business of the business.  Therefore those IT pros are unable to articulate what they do in terms of defined services, and how those services provide a real business value to the customer. 

Another reason why many IT organizations don’t define services is that they have a resistance to governance. They look at governance as being overhead or something that gets in the way of getting work done. When you define an IT service, you’re creating a structure and setting good expectations for how IT enables business success.  And governance – done well and as appropriate – enables organizations to achieve their vision and objectives. 

But some IT organizations take governance too far.  Those organizations tend to stand up processes for process sake.  As a result, no one ends up following processes (much less understands the intent of the process to begin with) or using services as has been defined.

Defining IT services also helps the organization understand if its investments in technology are meeting the needs of the organization and helping the business achieve its vision and objectives. 

This has terrible consequences for the organization!

What happens when IT Services are not defined?

One of the biggest consequences of undefined services is that it causes tension between IT and the rest of the organization. Without defined services, there are no shared expectations – either within or outside of IT. The rest of the organization have no idea what IT is capable of doing for them. Services give IT the ability to set expectations and to create healthier relationships between IT and the rest of the organization. 

Undefined services also impact value and the way IT’s value is perceived. Without defined services, IT will have difficulty articulating the value they provide to the organization. This hurts IT’s ability to justify budgets and get buy-in for investments. If you can’t articulate the value of IT, you can’t show the ROI on any tool, piece of technology, or investments in IT. 

Finally, it’s difficult to prioritize work without defining services. When you don’t define your services, everything will seem like it’s the most important thing that needs to be done…until the next thing comes along.  IT will find itself responding to requests from users and working on projects that organizational leaders may not have any interest in doing.  

How to Start Defining Services

What is the best way to start defining services and showing true integration with the business? 

Begin by understanding business needs.  That means engaging your key stakeholders and decision-makers.

To define your services properly, ask these key stakeholders and decision-makers what outcomes they need to achieve to meet business goals and objectives.  Ask how they envision the use of or how they are using technology in achieving those goals and objectives.  Ask how they perceive value – and how they would measure that value.  

Then start identifying and defining your services based on what you heard from those stakeholders. Identify what it takes to deliver the outcomes and value that stakeholders need.  Identify the costs and risks involved in delivering those outcomes – and how IT will manage those costs and risks. 

Then write it down and publicize it using terms those stakeholders will recognize and understand. Any time you talk about technology, talk about it in terms of services.

And you’ll be on your way to much better business-IT alignment. 

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ITSM

The New Role of the Service Desk Agent

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What is the future service desk agent? Instead of fearing the future, it’s time to redefine the role.

AI is disrupting almost every part of IT and the service desk is no exception. In fact, service desk agents may be more impacted by AI than any other part of IT.

This has some service desk agents worried about losing their job to a bot. Some of them may even be resistant to incorporating AI into their organization because of this fear.

IT leaders who want to embrace AI must work with their service desk agents to identify opportunities for AI success. Bots are already here and service desk agents should embrace that because bots are ushering in a renaissance for the service desk. The service desk agent role isn’t being outsourced or replaced because of AI. The service desk agent role is being redefined – and this new role is a reason for excitement.

But, before we talk about this new role, let’s first address a common question.

What is the role of the service desk agent?

The service desk agent is typically the first point of contact for IT consumers who need help. Their role generally involves troubleshooting IT consumer issues and providing basic support while escalating complex or more advanced problems to others within IT. Their role involves executing the processes in place to escalate those problems and managing IT consumer expectations and needs. Providing excellent customer service is a critical part of this role.

That description looks good on paper, but what does a service agent actually do?

Historically, service desk agents are performing menial and tedious tasks (like resetting passwords), answering and routing calls and contacts, and strictly following predefined scripts.

But now, bots using AI and machine learning can do those menial tasks service desk agents have historically done – but they can do it faster. Unlike humans, bots are available 24/7, so they’ll never miss a call. Bots will follow those predefined procedures and can perform tedious tasks, like resetting passwords, faster than a human.

So, of course, some service desk agents are looking at this new technology and thinking they can’t compete, or that they are being replaced. But this is where the new opportunity begins.
Finally, with the help of AI, service desk agents can get out from underneath those time-consuming, yet easy-to-solve issues that dominate their days. They are freed from the monotonous tasks that take up their time but don’t utilize their unique skill sets. AI is not going to replace roles. It’s just replacing how low-level tasks are performed.

So what will the service desk agent do when bots and other AI-related technologies are performing those low-level tasks? Here are three opportunities for the future service desk agent.

AI and Automation Experts

You can’t just plug in an automation tool or “turn on AI” and expect it to work perfectly. AI technologies and automation tools only work if they have the proper setup and are managed correctly.
Service desk agents can become AI and automation experts by configuring and managing those technologies. They can be the architects of knowledge bases and automation procedures. Service desk agents can become the go-to experts in helping the organization identify automation opportunities, as well as what needs to be done to implement that automation. We’re just beginning to see how impactful AI and automation can be for organizations and someone will need to continue to lead the organization into the automation age as more technologies are introduced. The service desk agent is perfect for that role.

Problem Solvers

Not all user issues or requests can be addressed by automation or by a bot. There will always be bigger and more complex issues that need to be addressed. With service desk agents no longer bogged down performing menial tasks, they can tackle those bigger user issues that exist within the business.

IT often becomes so busy with small technical requests that they end up applying too many fixes that are only short-term solutions. With bots and AI-enabled technology dealing with those small requests, service desk agents can use their time to create those long-term solutions. They’ll have the bandwidth to innovate and think creatively to identify their solutions. As an added bonus, this work will contribute to the business in larger and more valuable ways and service desk agents will feel more rewarded and appreciated for their work.

IT Ambassadors

Finally, service desk agents will have more opportunities to collaborate with key users. Service desk agents will be able to invest the needed time to understand the business impact of incidents, educate users regarding technology, and identify ways the IT consumer and IT can work together to create a better overall experience.

Good service desk agents will leverage those outstanding soft skills to communicate with empathy and operate from a place of patience. They become ambassadors for the IT organization. If more IT consumers feel seen, heard, and understood by service desk agents, then users will start to see service desk agents as partners, instead of order-takers. This opens the door for IT to be included in bigger conversations around business objects, goals and strategies.

What Should Service Desk Agents Do Now?

The service desk renaissance is here! IT leaders and service desk agents can help usher it in within the organization by championing AI. Service desk agents should aim to become the experts in this new technology, educating themselves on what is available, and then identifying opportunities for using automation and AI technologies within the organization. Upon becoming knowledgeable about AI and how it can support the business, service desk agents should build the business case for implementing AI into the service desk (just be sure you’re avoiding these 5 signs before you start to do so!).

Disruption due to technology is a good thing. It has been happening since the dawn of time and the best way to protect yourself and your team is to embrace it and learn how to work with it. The sooner that service desk agents and IT teams are able to see that AI use will be an asset and not a threat, the sooner your renaissance will begin.

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Future-Proofing Higher Education With Employee Experience

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Higher education is facing many obstacles. The entire industry has shifted over the last few years and many higher education institutions are having to adjust how they operate to meet those changes. This article will explore how employee experience and good service management can help higher education institutions overcome those obstacles.

The Changes in Higher Education

One of the biggest changes in higher education is the shifting student demographic. Just a few years ago, student populations were made up of 18-22-year-olds, who lived on campus, went to school full-time, and were working toward a 4-year degree. Today, many students are adult learners, part-time students or taking classes completely online. Many individuals are questioning whether a traditional higher education degree is worth the financial burden and are opting out of traditional higher education altogether.

Additionally, students on campus are dealing with different struggles than past students. Many students are forced to balance multiple jobs while in school to make ends meet. This has resulted in students struggling with increased financial pressure and higher education has become plagued with mental health problems.

And on top of all of those changes, higher education is struggling with decreased funding, increased competition, and budget cuts. Higher education institutions must find innovative and cost-effective ways to engage current, prospective, and past students. The best, easiest and smartest way to do that is by engaging their employees.

The Need for Engaged Employees

Perhaps most worrisome among higher education institutions is that they are struggling with employee engagement. Simply stated – many higher education faculty and staff members are not engaged. Gallup performed a detailed study on employee engagement across several industries. After performing 258 million interviews including 75,000 with faculty and staff members, Gallup found that just 34% of faculty and staff within higher education are engaged at work. This engagement score is lower than most of the industries that Gallup measures.

Unengaged employees could be costing institutions at the bottom line. The faculty are often the institution’s frontline for their students. An engaged faculty can provide students with tools they need to overcome the obstacles they’re facing, which will not only help students stay at the institution, but can help create a dedicated and successful alumni network.

Also, engaged employees are more likely to stay at the institution. Studies have shown that focusing on employee engagement can result in better retention rates and cost savings over time. In fact, according to the American Council on Education, Iowa State University estimates an average savings of more than $83,000 per faculty member retained when engagement practices are applied. Employee turnover can be costly – so imagine how much that adds up over time when good faculty members are retained!

The Institution’s Role in Employee Experience

The question is what can the institution do to support employee experience? Mike Bollinger, global AVP of thought leadership and advisory services for Cornerstone OnDemand notes, “Faculty and staff members help create the student experience, and it’s up to the institution to provide their employees with the learning curriculum, professional development opportunities and recognition they deserve to help both higher education employees and their students succeed.”

Higher education institutions can leverage technology and services to create a better employee experience that includes professional development, learning opportunities, and better operational management.

Digital is an obvious choice for most of these experiences. Higher institutions are already successfully implementing digital-first experiences like digital workflows, online onboarding, training programs, and online learning management systems.

But future-proofing higher education with employee experience requires more than creating digital-first experiences. Technology alone won’t guarantee an exceptional employee experience. Good service management is necessary. The service management I’m referring to is not just IT service management. I’m referring to the holistic approach of delivering value through the use of services, based on the use of technology. Some refer to this as Enterprise Service Management. Whether you call it Enterprise Service Management, service management, or IT service management, one thing needs to remain the same: you must focus on how organizations can co-create value and then deliver that value using technology.

What can higher education leaders do to create exceptional employee experiences?

Institutions must acknowledge the silos that exist among their faculty and staff before they can begin to consider the technological needs. Silos are culturally embedded in higher education institutions. There are silos between faculty and staff. There are silos among adjuncts, full-time professors and tenured professors, as well as, silos among departments. Working to create open lines of communication and to empower the entire institution to collaborate to run higher education as a business. It’s important that both faculty and staff adapt their thinking and actions in terms of value and outcomes instead of activities and things.

This is where IT can take the lead within an institution. Higher education CIOs can work with the rest of the institution to understand the overall goals and determine how technology can help the institution meet those goals.

There are two steps a CIO can take to begin this process.

Identify, map, and manage value streams
When a CIO maps value streams across the institution and identifies where technology is used to support those value streams, they can begin to identify and eliminate redundant spending and waste. They can also begin to find process improvements that can support better employee experience.

Establish an experience center
An experience center is a little like an expanded IT service desk. It is a single point of contact for reporting and managing service issues. Successful experience centers have well-defined processes supporting defined value streams. The experience center can benefit both the student and the faculty and staff as it supports the entire engagement lifecycle of both the students and the faculty. It reduces any frustrations or problems using technology so they can be quickly solved.

Higher education is evolving and the evolution isn’t going to slow down any time soon. While there are many questions about the future of higher education, one thing that remains certain is that the time is now to engage employees and strengthen the brand, operations and bottom line of an institution. This approach of addressing and improving the employee experience of faculty and staff on the front line can create a ripple effect that will leave the end-users, the students, feeling satisfied, cared for and supported by their institutions.

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What Should Your Customer Experience Look Like & How Do You Get There?

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Recently, I’ve been sharing about customer expectations and while understanding those expectations is important, you also have to have a plan for how to meet those expectations.

I am referring to the customer experience, of course. The customer experience includes every touchpoint a customer has as they interact with a brand. Customer experience has always been important. But as the world grows increasingly digital, brands are tasked with understanding and mapping the multi-channel experience that customers go through with brands.

And there’s a reason companies spend time, money and effort on mapping and optimizing these experiences. In short: they matter. Forrester found that from 2011 to 2015, revenues for companies that scored near the top of the Forrester CX Index™ outgrew the group of companies that scored poorly by more than 5 to 1.

As brands become focused on the customer experience, they are turning to a new ally, who previously has not been involved in customer experience: the CIO.

The CIO & The Customer Experience

Historically, the CIO has had little to do with the customer experience. The business leaders like sales, marketing and business development would meet to map out the experience and then, they’d ask IT to build what they needed to create that experience. But times have changed.

In a recent KPMG Survey, more than half of the CIOs surveyed reported that enhancing the customer experience is the most important business issue that boards want IT to work on.

The fact is, the CIO needs to be involved with the customer experience these days. CIOs understand the technical limitations of new technologies as well as understand current in-house capabilities. Instead of the business guessing what is possible, IT needs to work with them to create solutions that are achievable.

What A Quality Customer Experience Looks Like?

The question is, of course, what does a quality customer experience look like? If we refer back to the emerging customer expectations that I discussed in this article, a few things become clear.

The first is that customers want a “contextual, intuitive and experiential engagement.” Another way to phrase this is to design a low-effort experience.

What’s a low effort experience? To answer that, let’s first look at a high effort experience.

A customer calls a customer service line. They have the option to wait on hold for an undetermined amount of time or to have the company call them back when it’s their turn. The customer chooses to wait on hold. They wait on hold for 17 minutes when a representative finally gets on the line, asking for the person’s information. The customer then waits another minute while the representative pulls up their information and asks what the problem is. The customer explains their issue. The representative provides a textbook response that doesn’t meet the customer’s needs. The customer asks for another resolution. The representative tells them they have to transfer them to a manager. The customer then waits another few minutes on hold. Once transferred, the manager again asks for the customer’s information and the customer again waits while the manager pulls up their file. The manager tries to provide the same answer the representative does but the customer asks for another resolution. After a few minutes of back and forth, the manager tells them they will try to find another solution and that they’ll email them with a solution within a few days after they have spoken to the appropriate department.

This may sound convoluted but it happens all of the time! I’m sure many of us have encountered similar experiences when dealing with customer service problems. Consider what the customer has to endure during this exchange: multiple wait times, hearing the same information repeated, resolution to be delivered in a different format than the initial exchange. In other words, it’s a high-effort experience for the customers. According to Gartner, 96% of customers who encounter this type of interaction will become disloyal to a company.

The trick to creating low-effort experiences is to lead with the benefits or solutions to customers’ problems over the technology.

For example, if your customers want faster issue resolution, then your organization should turn to real-time text or voice chatbot that is readily accessible for customers at scale.

If customers need more information prior to purchase, consider enhancing your mobile experience or incorporating augmented reality tools so customers can visualize products in their offices or homes.

If your customers want a more personalized experience, focusing on consumer data collection and organization will be your best priority.

There is no one size fits all to delivering exceptional customer experience. It’s about listening to your consumers, paying attention to their needs and then, creating services, incorporating technology and designing processes to fit those needs.

How To Get There?

To point you in the right direction of how to create exceptional customer experiences, I am going to end this article with a question:

How do you think employee experience shapes the customer experience?

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